GTH products showcased in Ambiente

Here’s a glimpse of SMART Cebu special setting in the Ambiente show in Frankfurt, Germany, showcasing sustainable gifts, toys and houseware (GTH) products made from natural materials found in the Philippines.

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SMART CEBU goes to Ambiente


SMART CEBU will showcase world class sustainable designs from 12 companies in the gifts, toys and housewares (GTH) sector in a special setting at Ambiente 2012.

The Eco Design Training Program with the European designer Mark Braun allows GTH companies to realize the significance of shaping an identity: emphasizing the importance of thinking beyond one’s needs in fusing creativity and sustainability.

Through extensive theoretical and hands on workshops, one -on-one consultancy and online discussions, companies transcend from being mere manufacturers to becoming responsible designers who respect the value of nature — the very source and the provider of building blocks for the products they produce.

With this revitalized thought process, SMART Cebu weaves new possibilities and creates fresh opportunities for a sustainable and lucrative future.

The special setting will showcase sustainable creations carefully developed and skilfully handcrafted by 12 companies using indigenous renewable materials like bamboo, rattan, up-cycled production waste materials or recyclable mono material strategy in metal.

SMART CEBU in IMM Cologne 2012

16 – 22 January

Strategically located at the BOULEVARD where traffic flows to Halls 6-9, the SMART Cebu special setting was part of the International Press Tour organized by IMM Cologne.  The show has good visitor traffic.  Many dropped by the booth, totally impressed by the products.   On day one, the delegates are already in serious discussions with prospective buyers.

Products displayed in the special setting are crafted by furniture companies who are participants of the SMART Cebu Project.